Play'n GO has announced the news that everyone expected: the company is entering the North American market, specifically that of the United States.
For starters, the much-ordained provider of video slots announced it has obtained the so-called B2B license for the US state of Michigan. That is short for Provisional Internet Gaming Supplier that will enable operators to integrate games by Play'n GO on their iGaming platforms.
It appears that Michigan was selected as a strategic choice for Play'n GO. The state has a bigger market compared with Connecticut and New Jersey and permits online casinos in addition to online poker and sports betting.
Other states are soon to follow, as only a handful of state governments have lifted the ban on online casinos and sports betting. Play'n GO is certainly looking to have its ever-popular content available in every legal jurisdiction.
Play'n GO CEO Johan Törnqvist stated in a press release that this is a "landmark moment for Play'n GO" and that the company is ready for the US market with its high use of mobile telephones.
According to Törnqvist, the company started out creating video slot content for mobile in mind even before smartphones hit the mass market.
The CEO feels that Play'n GO has an edge, however, he is careful not to take for granted the securing of the first US license. In the press release, he said his company is going to "listen, learn and adapt so it can provide the best casino entertainment to US players."
For those that keep score, Play'n GO is indeed ready to appeal to many with its rock n' roll nostalgia - namely, video slots based on bands like Testament, Twisted Sister, Def Leppard, Kiss, ZZ Top, Alice Cooper, and others. Just to note, younger audiences with a thing for pop music will also hear about that new *NSYNC slot.
Play'n GO is considered among a handful of forward-thinking companies that can put out 20 or more original video slots per year. The question is not if but when the US market responds to its games, Play'n GO can respond by adding new content to its casinos.